Post by account_disabled on Mar 7, 2024 9:03:13 GMT 4
Concerning about the environment is not only the responsibility of companies or governments, it is also the task of consumers to verify that the products purchased come from a production chain without a negative impact on the environment and that, on the contrary, it is a product that does not damage our ecosystems.
One of the industries that is in the public eye is the fashion industry, since the poor conditions in which workers in the sector find themselves have recently been revealed, also showing that the material they use to make the garments It is not sustainable at all.
On the contrary, many brands are adopting "fast fashion", a concept that refers to the mass and rapid consumption of fashion trends. Over time, these receive modifications, therefore inviting the consumer to purchase more garments of this type and not last more than one season.
At the same time, it is a consumption Chile Mobile Number List model in which the lifespan of each garment is really short. According to a study conducted by American Apparel and Footwear Associations in the United States alone, an average consumer purchases approximately eight pairs of shoes and 68 items of clothing each year, giving each one a maximum lifespan of three months.
Given this panorama and several published studies, recently some fast fashion companies, including firms such as Tommy Hilfiger, Old Navy and the Inditex Group, which controls brands such as Zara, Pull&Bear, Massimo Dutti or Bershka, decided to commit to sustainability.
Old Navy, Tommy Hilfiger and Inditex are committed to sustainability
Old Navy
The company specialized in denim pants is committed to ensuring that its products are more resistant and also meet high standards of environmental sustainability.
Among its sustainability objectives, the company detailed that the garments in its clothing line are designed so that customers can use them for more than one season:
«We create high-quality garments that respond to both fashion and functionality when dressing, so that these garments can be used for more than one season, preventing the need to change the entire wardrobe constantly .
By 2022, Old Navy will manufacture the jeans using water-saving techniques.
“We are doubling down on new water-saving techniques and technologies that will not only require less water in washing and styling our denim, but will help leave the water supply cleaner than we found it.”
The company, which has so far reached 60% of this goal, claims to sell 40,000 jeans a day.
Tommy Hilfiger
As part of the brand's sustainable strategy in Mexico, there is the Better Cotton initiative, which empowers farmers.
According to Katarina Cloidt, brand director of Tommy Hilfiger, said that the firm works with the Reinserta association to support women deprived of their freedom to use denim, the base fabric of denim, in the making of accessories.
“We are giving opportunities to the inmates. Denim is reused in bags, cases or other accessories. The material is highly polluting, because many chemicals are used for cleaning, so we are looking to give it a second use ."
Inditex
The Spanish company that controls brands such as Bershka, has a Sustainability division on its board, headed by Javier Losada, in charge of supervising the supply chain. The company reduced its emissions by 20% and the use of water for the production of garments by 50%.
One of the industries that is in the public eye is the fashion industry, since the poor conditions in which workers in the sector find themselves have recently been revealed, also showing that the material they use to make the garments It is not sustainable at all.
On the contrary, many brands are adopting "fast fashion", a concept that refers to the mass and rapid consumption of fashion trends. Over time, these receive modifications, therefore inviting the consumer to purchase more garments of this type and not last more than one season.
At the same time, it is a consumption Chile Mobile Number List model in which the lifespan of each garment is really short. According to a study conducted by American Apparel and Footwear Associations in the United States alone, an average consumer purchases approximately eight pairs of shoes and 68 items of clothing each year, giving each one a maximum lifespan of three months.
Given this panorama and several published studies, recently some fast fashion companies, including firms such as Tommy Hilfiger, Old Navy and the Inditex Group, which controls brands such as Zara, Pull&Bear, Massimo Dutti or Bershka, decided to commit to sustainability.
Old Navy, Tommy Hilfiger and Inditex are committed to sustainability
Old Navy
The company specialized in denim pants is committed to ensuring that its products are more resistant and also meet high standards of environmental sustainability.
Among its sustainability objectives, the company detailed that the garments in its clothing line are designed so that customers can use them for more than one season:
«We create high-quality garments that respond to both fashion and functionality when dressing, so that these garments can be used for more than one season, preventing the need to change the entire wardrobe constantly .
By 2022, Old Navy will manufacture the jeans using water-saving techniques.
“We are doubling down on new water-saving techniques and technologies that will not only require less water in washing and styling our denim, but will help leave the water supply cleaner than we found it.”
The company, which has so far reached 60% of this goal, claims to sell 40,000 jeans a day.
Tommy Hilfiger
As part of the brand's sustainable strategy in Mexico, there is the Better Cotton initiative, which empowers farmers.
According to Katarina Cloidt, brand director of Tommy Hilfiger, said that the firm works with the Reinserta association to support women deprived of their freedom to use denim, the base fabric of denim, in the making of accessories.
“We are giving opportunities to the inmates. Denim is reused in bags, cases or other accessories. The material is highly polluting, because many chemicals are used for cleaning, so we are looking to give it a second use ."
Inditex
The Spanish company that controls brands such as Bershka, has a Sustainability division on its board, headed by Javier Losada, in charge of supervising the supply chain. The company reduced its emissions by 20% and the use of water for the production of garments by 50%.